The modern webshop for custom woodwork
Design
Interaction
Since 1990, Adequat has been known as a specialized family business in sustainable furniture wood. During the pandemic, they felt the need to shake up the webshop. So they put together a team of specialists, including Webworx, to build a modern and user-friendly webshop.
Together with other specialists, Webworx analyzed the current web pages and data. With a comprehensive check, we examined strengths, areas for improvement and opportunities. During this dynamic process, we actively shared ideas and there was room for brainstorming. This research phase brought illuminating insights, which we incorporated into wireframes. On this basis, we tested all functionalities in the test environment until everything worked as it should.
Research also showed that the customer journey needed to be optimized. We focused on all phases - from shopping in the webshop to the time after purchase. By integrating links, we were able to make the webshop more user-friendly. An example to optimize the customer journey is 'active campaign'. After an order, consumers land on a personalized page with order information, product advice and recommended products. The integrated link provided the same information and further shipping updates automatically in their e-mail. The style of the email also provided Webworx with Adequat's corporate identity for brand recognition and continuity of their branding.
To enhance the website's usability, Webworx integrated a custom woodwork ordering tool. This gives customers a personalized experience where they can enter their preferences. The tool then displays the desired woodwork with corresponding products and a price indication. This supports consumers in their customer journey and provides a personalized customer experience.
Through expert teamwork and in-depth research, this web project provided positive outcomes. The website had more reach, was organically found better and received more conversions. Webworx has been Adequat's partner for years and through regular evaluation sessions we support them with further optimization of the web shop. Think about implementing product reviews, improved templates and relevant product filters.
Jeroen developed his first website more than 20 years ago and started his own company in 2006. He still loves coming up with cool stuff and developing innovative code!